Project
CHASE
Category
Kinetic Typography
Year
2026
Client
Nathan Sonenfeld and 6DEGREES Films
The Challenge
The primary challenge was shifting Chase’s established corporate, modern aesthetic toward a bold, athletic, and high-energy feel. Furthermore, the motion pacing had to cut through rapid social feeds at breakneck speed while ensuring every financial benefit and promotional callout remained instantly legible.
The Process
Engineered an agile kinetic typography framework driven by high-contrast typographic weights and rhythmic snap-easing. Calibrated letter-spacing, tracking, and resting frame intervals so that key action verbs (Save, Invest, Earn) registered in the human eye even within split-second transitions. Developed standardized After Effects project structures and modular asset templates to execute dynamic iterations under strict 48-hour turnarounds.
Solution
Delivered a high-energy kinetic typography system optimized for urban billboards and fast-scrolling mobile feeds. The design strikes a precise balance between athletic visual velocity and instant typographic legibility.
