Project
Greenlight
Category
Motion Direction
Year
2026
Client
Nathan Sonenfeld and Little Big Engine
The Challenge
Communicating a multi-feature family banking app (real-time location tracking, automated savings, and smart spending) through heavy explanatory text often loses user interest quickly. The challenge was finding a purely visual, intuitive way to show how Greenlight effortlessly brings all these essential family safety and financial features together into one place.
The Process
Distilled complex app capabilities into clean, high-contrast graphic icons (location pin, savings, safety alerts) for instant visual recognition. Designed a playful and kinetic suction motion where the central Greenlight logo pulls and absorbs all these functional icons inward like a magnetic gravitational pull. Brought the sequence into realistic mobile device mockups to ground the abstract icon motion within a relatable smartphone experience.
Solution
Created an engaging feature-driven logo animation that replaces dense copy with dynamic visual storytelling. Placed within realistic mobile mockups, the piece instantly communicates the core value of Greenlight in a single, cohesive motion loop.
