Project
North Ray Yoga Logo Animation
Category
Logo Animation
Year
2026
Client
Nathan Sonenfeld and North Ray Yoga
The Challenge
North Ray Yoga is a premium wellness studio offering hot yoga and pilates classes focused on strength, intensity, and inner stillness. My key contribution was designing a brand-new logo animation inspired by the organic, fluid movements of yoga poses.
The brand identity was crafted to feel grounded yet graceful, perfectly capturing the balanced and premium energy of the studio.
Images courtesy of North Ray Yoga.
The Process
Analyzed the rhythm of breath control and movement flow to build custom keyframe easing curves. Animated the geometric logo mark with subtle expansion and contraction timing in After Effects, ensuring seamless looping across digital touchpoints.
Solution
Delivered a clean, meditative logo animation optimized for the website header and digital class displays. The dynamic reveal establishes a modern, elevated brand presence across all screen sizes.
