Project
Alice in Hiddenland
Category
Game Visual Development
Year
2025
Client
Maykit Studio
The Challenge
Launching an indie mobile game without a massive ad budget meant capturing organic user curiosity within split seconds. The challenge was translating the intricate, whimsical puzzle aesthetic of the game into clear, easily digestible promotional banners and marketing collateral that immediately communicated gameplay mechanics to prospective players.
The Process
Collaborated cross-functionally with the engineering team and product manager to align visual assets with technical constraints and launch timelines. Instead of relying on cluttered in-game screenshots, extracted the core game loop and distilled it into high-contrast promotional banners. Balanced narrative illustration with clean typography to ensure maximum legibility and emotional hook across App Store feature assets and promotional channels.
Solution
Delivered a complete visual asset package encompassing in-game environments and high-impact promotional banners. The unified communication assets clearly conveyed the game’s core charm, successfully driving organic player interest and downloads upon release.
